Turf Digital can help you develop and execute the perfect marketing campaign through our network of platforms, publishers and tools. We offer best of breed technology combined with direct publisher relationships to reach consumers using sight, sound and motion across any device, any screen and any platform.
Our multiplatform approach allows Turf Digital to fully monetize publisher inventory by taking advantage of our direct relationships with the largest DSPs and trading desks in the world. Turf Digital’s latest proprietary offering, our Out Stream video player, helps publishers create valuable video inventory even when video content isn’t available. Our Out Stream unit seamlessly works across both mobile and desktop using one tag that can intelligently maximize revenue opportunities for any publisher. This highly viewable large player unit provides a integral revenue stream for publishers while maintaining a quality user experience on the site and offering advertisers a trusted environment to deliver ads.
We take great strides to ensure brand advertisements are run on brand-safe sites to real-life audiences. Our video and publisher teams utilize proprietary and third party quality verification providers to remove and eliminate sites that do not adhere to our high quality standards.
As a part of our quality process, Turf Digital uses several third party tools including Forensiq and White Ops to evaluate the quality of traffic. We remove any IVT traffic based on MRC guidelines to ensure quality environments for advertisers. Our close relationships with other technology platforms (DSP and trading desks) in the industry allows us to quickly respond by removing any questionable sites identified by additional third party verification companies like Moat, IAS and Double Vertify.
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